Perhaps you don’t have any cash to dish out on stock photos? No problem. Checkout unsplash for a beautiful range of free to use photography. The only problem I see with unsplash is their photos can be a bit impractical at times as they predominently feature landscapes and urban scenes, but I do believe this is starting to change.
What? Another free stock photo site? Yes, yes indeed. Pic Jumbo has a great selection of practical free to use photography but their volume isn’t quite as big as unsplash’s.
When it comes to stock photography, again ask yourself, does it compliment my brand and is it strategically positioned to compliment any content or important copy features within the medium?