Not to be confused with a full-sized homepage screen, your hero area should take up a large chunk of the fold and it should strategically make it entirely clear about what it is your business does, whilst acting as a vehicle to collect new leads via a lead magnet.
As you can see, the headline is short and sums up exactly what the business does. There’s a space for a professional image if this is for a personal brand website, or it can be replaced with any other image or even an intro video.
The next feature you will notice is the area for the lead magnet. The idea is to display an ecover of your lead magnet with a short headline, some supporting text and finally a button that when clicked will open a popup with your opt-in form. There are many tools out there that can do this such as
Popup Domination.