We’ve come a long way since the days of cheesy, over-used, cringe-worthy stock photography.
You know the ones I’m talking about, a corporate team sitting around a boardroom table with big, perfect, teethy grins and picture-perfect formal business attire.
Thank the stars we’ve moved on.
Nonetheless, the right photography can be a powerful weapon for increasing conversions in just about any medium. Your Facebook ads, websites and landing pages can all benefit from a strategically placed photograph.
When choosing your photography you need to consider where you’re using it. If it’s for your main website ask yourself, does it support your brand or does it cause disparity?
If you’re choosing photos for Facebook ads or landing pages, try and use one where the subject faces towards your headlines or prominent copy. This has the ingrained pyschological effect of forcing your users’ eyes to where the subject is facing or looking and has been proven to increase conversions and engagement.
Just take a look at this Sunsilk ad for example:
But how do you go about getting your stock photography? What website should you use? There are so many options out there and so many pros and cons of each that it can be a tad bit daunting in itself.
Let me try and unpack it all for you by recommending my favourite stock photo sites and the pros and cons of each.
