A common design feature you’ll notice on many websites owned and run by authority marketers is the ‘Authority Bar’. The purpose of this bar is to obviously build trust, authority and credibility. It’s there to say “Hey, I know what I’m talking about when it comes to [TOPIC] and I have the trust of these major publications and networks to back me.”
If you’ve been featured or guest blogged for any respectable website, blog, magazine, newspaper, or publication then this area is your chance to demonstrate your expertise.