Bottom Lead Magnet Box
According to many heatmap studies, not many visitors will scroll down this far on your homepage. With the boxes and modules already listed above this area your visitors should be well on their way to exploring your products, services and content.
However, you still shouldn’t neglect this last effort to encourage visitors to join your tribe.
This bottom lead magnet area will help you do just that. Use this space to showcase your lead magnet, provide a headline and two or three paragraphs of supporting copy alongside a lead magnet cover graphic and call to action button that opens a popup opt-in form.