Another premium font, this is one of my favs. It’s clean, modern and perfectly balanced for headlines. I’d go with the Black weight for headlines.
Another free, and as such, over-used font, Montserrat is another one of those Google fonts that does it’s job, however I’m put off by how common it’s used.
You now have an education on typography and some options to consider when it comes down to font selection. Implement the advice and the fonts discussed here and I’m sure you’ll see some nice lifts in conversion and readability which will reduce your bounce rates too.
2. Killer Color Combinations
Ahhh colour. Who doesn’t appreciate colour, apart from goths?
When it comes to choosing what colours to use in your websites and landing pages, there really are no hard and fast rules. Choosing your colour palette is completely up to you, your brand and your target audience.
But there are a few do’s and don’ts to keep in mind.
Color Do’s and Don’ts
- Never use more than 5 brand colours, unless your branding is rainbow-centric, which it probably isn’t. A good number of colours to use is four, with a shade and highlight for each colour. Your brand colours should be made up of a primary colour, a secondary colour, background colour and an accent colour.
- Consider your target audience. If they’re predominantly male, you should probably steer clear of pinks and purples. Health industries work better with calming colours and smart use of whitespace, whereas fitness is can be quite open ended depending on demographics. I could talk about colour psychology until I’m blue in my face, but the rule of thumb is this, common sense prevails. You wouldn’t use a pink colour palette on your male body building website would you?
- Always take note of the colour codes you use. At a bare minimum, you should have your HEX code recorded, and if you plan on using your colours off-screen you should note your Pantone and CYMK codes too. Failure to do so leads to an inconsistent brand over time. A big no, no.
Creating a Killer Color Combination
If you don’t have a creative bone in your body and couldn’t coordinate a colour palette to save your life then don’t stress. There are tools and apps out there to help you.
Here are a few of my favourite places to find inspiration when I’m designing a new brand for a client: