The ‘More Info’ Box
Some website visitors need nurturing before they trust you with access to their inbox or their hard earned money. The ‘More Info’ box is designed to provide further background about your business and the problem you solve for your avatars.
A good combination for this area would be to provide a video, sub headline and a paragraph or two of supporting copy to speak to your visitors and provide a more thorough insight into your business, products and services.