So by now you’ve made it clear about exactly what you do and the problem you solve, you’ve provided an opportunity for visitors to join your tribe and you’ve showcased your expertise with the authority bar.
Next step is to direct visitors to your Most Wanted Actions (MWA), in order of the easiest action to take, such as a lead magnet download, to the higher-level actions such as joining your high ticket coaching programs.
Each inner MWA box or icon should link out to it’s corresponding landing page or squeeze page that then takes over and encourages your visitor to take that particular action or conversion.